Expert Services for Raising Venture Capital &
to Find Angel Investors to Invest

LAUNCHfn has a great track record of advising companies to be successful in raising venture capital and investment from angel groups. Our "Access to Capital System"TM offers a proven system for entrepreneurs to connect with early stage venture capital and small business investors through our extensive suite of venture capital consulting services.   With our step by step process that educates while we advise & guide, our clients attract more early stage capital and quicker than those companies that seek to find angel investors and small business investors without the benefit of our knowledge and experience.   The capital advisors at LAUNCHfn know how to put a capital strategy in place to map to a company's strategic plan. Our coaching and preparation services and investor relations programs are customized to fit an early stage company's budget and specific needs based on the outcome of their business plan review and initial capital consultation call.  

As venture catalysts, LAUNCHfn accelerates the success of growing companies through our Access to Capital System that includes strategic services necessary to position the company for sustainable and scalable growth and connecting the company with a variety of early stage venture capital funding sources from private capital investors that invest in early stage companies to institutional small business investors (Venture Capital firms, PIPE), and a large variety of debt financing sources.  Whether you are at the seed stage and need to raise your start-up early stage capital or raising venture capital and preparing to present to an angel group in an angel investor network, LAUNCHfn has a services offering that will fit your time schedule and budget.

Getting Started Services 

STEP 1: Registration for Initial Venture Capital Consulting Session

• Completion of online registration form (https://kugarand.infusionsoft.com/saleform/nilhnat) and pay the $27 fee (valued at over $85).
• Half hour consultation call to give you the opportunity to explain your business as you would to a small business investor.
• Assessment of the appropriate funds for your current stage of operation and recommended path to succeed in launching or growing your business and connecting with early stage capital.

Who should purchase this?   Entrepreneurs that aren't sure what path to go to launch their business, how to fund their growth and to learn more about LAUNCHfn.

Step 2: Business Plan Review: Capital Investor Readiness Assessment

• Determine eligibility to participate in LAUNCHfn's "Access to Capital System"TM and specifically an NBAI Angel Group Investor meeting or other investor related program within our extensive angel investor network.
• Complete online form https://kugarand.infusionsoft.com/saleform/nifuhnat (Part 1 is the same as Registration so leave the top blank except for name and email address if you have already completed Step 1: Registration) and pay the $497 fee (valued at over $900) for the Business Plan Review.
• Company submits their business plan, offering documents, and investor presentation to management at launchfn.com
• A LAUNCHfn independent analyst will review the business plan, executive summary, offering terms, and investor presentation and create a written report that covers the following.
• Review of key business plan elements (market/sales strategy, operational information, barrier to entry) for capital investor readiness.
• Review investor documents for easy and clear understanding of the business model or investment opportunity.
• Review of investor presentation and the business plan review online application are to provide clarity and additional depth to the messaging in the business plan.
• 1 hour consultation session to discuss the Business Plan Review written report on analysis of the company's business plan and discussion of funding strategy specific to company's stage and industry.
• Delivery of written report with specific recommendations to make your plan and offering small business investor ready.
• Business DNA assessment is conducted to determine the leadership style of the executive management.

Who should purchase this?   Entrepreneurs who have a completed a business plan and are:

1. Beginning to seek early stage capital and to find angel investors and want to make sure they have a well written and compelling plan, or

2. In the midst of raising venture capital and presenting to angel groups yet have not had the response or success they expected, or

3.  Know their plan is out of date and they want expert feedback to guide them as they make changes to their plan to make it more capital investor ready.

Other Applications:
(For companies seeking debt financing OR who have proven experience in raising early stage capital from angel groups)

Funding Application (without written analysis report)

• Determine eligibility to participate in the LAUNCHfn "Access to Capital System"TM, specifically NBAI Angel Group Investor Meeting or other investor related program within our extensive angel investor network.
• Company completes the application ($199) for consideration and eligibility online at:
  https://kugarand.infusionsoft.com/saleform/nilthnat.
• Company submits business plan, offering documents, and investor presentation to management at launchfn.com
• LAUNCHfn will conduct a business plan review, without producing a written report, by examining your business plan, executive summary, offering terms, and investor presentation
• Review of key business plan elements (market/sales strategy, operational information, barrier to entry) for investor readiness
• Review investor documents for easy and clear understanding of the business model or investment opportunity
• Review of investor presentation for delivery in 10 minutes to effectively communicate business opportunity the way an investor wants to hear it and respond favorably to the opportunity
• Verbal feedback analysis of the company's business plan (no written report)
• Half hour+ discussion regarding investor readiness and funding strategy specific to company's stage and industry, investor capital, working capital loans

Who should purchase this?   Entrepreneurs who have revenues and have already raised $500K in capital and want access to a new community of investors.

Loan Application:

• Determine eligibility to participate in a LAUNCHfn "Access to Capital System"TM, specifically identify lenders that are willing to provide early stage capital based on the pipeline of business rather than past history.
• Company completes the application for consideration and eligibility online https://kugarand.infusionsoft.com/saleform/nifehnat and pay the $199 submission fee.
• If the registration form has been completed previously, the entrepreneur should input email and name and skip to the Part 2.
• Send your executive summary, financials, description of collateral to be used in the loan (purchase orders, receivables aged report, inventory listing, etc) to management at launchfn.com.
• The Loan processing team will determine your likelihood of obtaining debt financing through the LAUNCH Funding Network and report back what if any additional work will be needed before proceeding with a Loan Facilitation Agreement.

Who should purchase this?  Entrepreneurs that have an existing business, orders from customers, a surge in opportunity that they need working capital to fulfill orders, buy inventory, expand operations.

NEXT STAGE. Getting the Money

The following list of services are the core of LAUNCHfn's Venture Capital Consulting Services that emcompass everything from Do it Yourself guidance, coaching on seed early stage capital raise, presenting to angel groups, and the full investor relations services as the cornerstone to the LAUNCHfn "Access to Capital System"TM.

DIY....Join the Entrepreneur Club Online

• Membership gains you access to a repository of data produced over the years to help entrepreneurs learn the fine art of raising capital.
• Premium and Ultimate memberships include "ask the expert" bi-weekly calls to get your specific question addressed and video tips from industry expert, Karen Rands, regarding various aspects of raising capital and growing your business successfully.
• Premium members also get a bi-weekly group consulting call with Karen Rands to get specific advice regarding your business.   Groups will be formed to make sure there are not conflicting or competitive businesses within the group.

Type of Membership	Monthly Fee	Discounted Annual Fee
Standard Membership	Free	Free
Premium Membership	$19.99	$199.99
***	*	*

More information about LAUNCHfn's Entrepreneur Club Online visit www.entrepreneurclubonline.com.

Basic Venture Capital Consulting Services Package $500/max 5 hours

            o   Tap into the insights and experience gained in 10 years of helping companies go to market and raise early stage capital by engaging Karen Rands to provide advice and counsel specific to your needs:

o   Prepare for an upcoming angel investor meeting.

o   Review a early stage capital term sheet.

o   Modify a one page Exec Summary.

o   Strategy session on alternative go to market scenarios.

o   Or other depending on the entrepreneur's specific need.

Sign up at https://kugarand.infusionsoft.com/saleform/nifshnat

Capital Formation and Go to Market Coaching Package $1000/mo

• One on One coaching with Venture Catalyst, Karen Rands, to cover the following topics as they relate to your business:
• Bootstrapping techniques to teach you how to increase the value of your company so you give up less equity as you sell stocks/units in your company.
• Sharing wealth of knowledge on sources of capital and which are appropriate for your stage of business capital investor formation.
• creative alternative strategies to grow business to increase revenues.
• strategic introductions to key resources and joint venture partners.
• Set up a regularly scheduled one hour coaching call each week.
• Specific assignments designed to move you forward with your business and your investor relations efforts.
• Advice regarding offering, valuation, business model and messaging to help with attracting capital investors.
• Investment Price $1000 a month, billed at beginning of 4 week cycle.
  

Who should purchase this?  Entrepreneurs that are in start up mode or aren't sure if they are ready, or should go and find angel investors for initial seed capital.  They are concerned about giving up too much equity to attract the sophisticated early stage venture capital. 

Friends and Family Seed Round Coaching Package $2000

• Structured to be delivered over an 8 week period, the biggest task is to help the entrepreneur improve their thought process about raising venture capital and educate them on the motivations of small business investor so they will be more effective in their quest to find angel investors and close on the early stage capital funding. Includes the Business Plan Review and Business DNA Assessment.
• Coaching on the Psychology of raising capital in a seed round with your affinity group.
• Coaching and development of an effective elevator pitch.
• Assistance in developing potential small business investor list.
• Assistance in developing verbal script and messages for entrepreneur to use with the target early stage venture capital investors to "get the meeting".
• Help in development of the investor presentation.
• Investor Ready Business Plan review and advice on improving plan (and Business DNA Assessment of executive management).
• Advice and counsel on offering, referral to key resources to perform work.
• Discussion on holding angel group meetings or conducting one on one with a capital investor.
• Company coaching and practice presentation session.
• Template for one page angel investor profile.
• Initial 2 hour session, followed by 4 one hour tele-coaching session with LAUNCHfn Early Stage Capital Consultant.
• Accountability to a time line to build a pipeline of potential investors.
• Deliverables are worksheets, guides, audio and information products to help entrepreneur understand what investors are looking for and mastering the "language of early stage capital raising".
• Cost includes a multi-week engagement with individualized coaching session and specific assignments/deliverables help company raise their seed capital.
  
  Sign up at https://kugarand.infusionsoft.com/saleform/nifohnat.

Who should purchase this?  When a company is a start up and needs to raise their initial money to accomplish key milestones to get them ready for "objective" investors, we can help them coordinate their friends and family and extended network of potential small business investors.  

"EXEC with a CHECK"TM Recruiting Package:

Often times a very early stage company needs the experience of someone who has built or run a large profitable business before.   The founders often will have the vision and the ability to get an offering done, but lack the experience and knowledge to turn that offering into a scalable, rapidly growing business that stays on track.  Additionally, because of their limited experience, they may not have the means to attract sufficient capital because "objective" investors lack the confidence that the founders can execute.  What that company needs is an Exec with a Check.  

An "Exec with a Check" is someone with specific experience in the industry or in the type of company the entrepreneur is building that has either recently sold a company or has left a large company with a golden parachute and isnÕt ready to retire fully.  They have a hunger and a desire to apply their business skills and experience, and some of their money, to helping a young company grow into a big company.   They may participate full time, for a specific period of time, or part time, depending on the dynamics and the need.   They invest a certain amount of money, say $100,000, and then get additional shares for their time involved instead of a salary so as to not drain the company from the capital just received.   Usually with their involvement, the company also gets access to a rolodex that could lead to other investors, key customers, or joint ventures that are only open to that young company because this exec is involved and brings the pedigree and the comfort level to these targeted sources that the company can execute.

Finding an "Exec with a Check" is harder than finding a regular investor because not only does the EwC need to see the value in the business opportunity itself, but the entrepreneur with the vision and the exec with the money and experience, need to like each other and want to work together. 

When engaged to find an "Exec with a Check", LAUNCHfn will do the following:

• Work with key networks to research and find likely candidates and discuss the opportunity with them.
• Work with the many wealth managers in our database to find out which of their clients has recently made a change and would be looking for new opportunities and have the other characteristics sought.
• Query our own database of thousands of investors to see if there is an investor that wants to move from passive to active and be involved in building the company.
• Work with targeted placement services partners that can hand select a key prospect, some additional fees in the form of warrants may apply for this type of joint effort.
• Coach on capital strategy for building momentum as this person is identified and brought in.
• Reach out to other angel groups to see if they have a key candidate within their membership.

Investment for this service:  Monthly negotiated retainer is in place for a minimum of 4 months, according to level of service and then fee based on compensation negotiated with the exec with a check.  Monthly cost varies between $1000 to $3000 a month depending on the budget and intensity required by the client.

Loan Packaging Program

Entrepreneurs seeking a working capital loan, purchase order financing, inventory finance, equipment leasing, or SR loans for acquisitions and expansion often do not know what are the right sources and struggle in qualifying for the loan as an early stage company.  We work with our vast database of lending partners that represent traditional lenders as well as alternative lenders to identify the right type of working capital the client needs.  LAUNCHfn under a Loan Services engagement will:

• Provide a list of required documents the company needs to qualify for the loans and assemble them in a package.
• Prepare an executive summary or enhance the outline the customer has provided regarding current status and future direction as a result of receiving the working capital loan or other structured offering as an "intro package" to go to the lender.
• Submit the "intro package" to at least 3 lenders who specifically work with the type of company or loan sought. This provides multiple options for the applicant to consider for their loan.
• Work with the company to get the application completed for the specific lender that seems like a fit in offering and desire to work with the company.  
• Stay in touch with both sides to make sure the process continues to reach a rapid decision and release of funds once approved.
• Sign up at https://kugarand.infusionsoft.com/saleform/nifehnat.
  

Investment in this loan packaging service is a fixed preparation fee of $750 to $1000 (depending on the quality of the documents provided during the loan application) plus a pre-determined % of the loan received unless other wise negotiated based on the cost of the loan.

Investor Relations Services

Tapping into LAUNCHfn's Vast Network of Angel Groups and Early Stage Capital Investors

Approved companies seeking early stage capital investment rounds of funding have the opportunity to present and exhibit their breakthrough investment opportunities at a regularly scheduled event of the member investor angel club: The Network of Business Angels & Investors (NBAI www.nbai.net) and being promoted to angel groups throughout our affiliated angel investor network, and potentially participate in our Strategic Private Equity & Angel Capital (SPEC) Conference www.sePrivateEquity.org .  Levels of services provided by LAUNCHfn's tm, and the volume of small business investors introduced to your business opportunity varies according to the venture capital consulting and investor relations package purchased.

Benefits and Value of Qualifying and Presenting to the NBAI small business investor community:

• Most active angel investor community in Southeast and named one of the top 50 angel groups by Inc Magazine in 2009.
• Established 1994, the resurgence of active membership began 2005 with members making over 10 investments in the last 36 months.
• NBAI has 20 active members, and LAUNCHfn extends that to 350 investors in extended community in southeast, and over 460 accredited nation wide with investor preferences on file and access to over 440 angel groups sharing a common company evaluation platform.
• Over 55 companies have received capital totaling over $35M since inception.
• Over 15 companies have received capital totaling over $35M since 2005 as a result of LAUNCHfn's early stage venture capital consulting services.
• Investors make individual decision so you get the opportunity to influence each check writer without the requirement for a group consensus.
• Investors invest in a multiple of industries not just technology.
• Same investors have invested in high-tech semiconductor, software, life sciences, consumer goods, manufacturing and distribution.  See list of latest investments at http://www.launchfn.com/id155.html.
• Acceptance by NBAI affords you the opportunity and influence to syndicate with other investor angel groups.
• Exposure to thousands of potential early stage capital investors, legally, through invitation to NBAI event process---avoiding violating SEC's laws against public solicitation.
• Screening process through the application and business plan review determines "investor readiness" of business model and does not eliminate your business just because of industry focus like other groups.
• Attendees are small business investors who have been screened to confirm "accredited" status.
• The private portion of the Event only has capital investors, presenting companies, staff and sponsors.
• Get opportunity to "tell your story" in 10 minutes, followed by 5 minute Q&A and converse one on one with accredited investors attending the NBAI Investor Meeting or the Strategic Private Equity & Angel Capital Conference.

Investor Event Packages

Companies choose the investor relations and level of event participation that fits their budget and stage of capital raise.

Full Service Raising Venture Capital and Angel Investment Package

• Review and coaching on effective delivery of 8-10 minute investor pitch, with dry-run and specific feedback to improve effectiveness for investor audience.
• Assistance with development of one page investor summary profile, template provided.
• Provided Oral Presentation Guide and Presentation Overview Guideline.
• Investor Profile posted on LAUNCHfn's web site as long as your account remains in good standing.    
• Participation in NBAI Angel Group Member Meeting to influence accredited capital investors, with 8-10 minute Presentation Slot, 5 minute Questions & Answers following presentation.
• Email invite to early stage venture capital investor community that exposes your opportunity to 3000+ member investment database with a custom (WIC) Why an Investor Cares!(tm) statement.
• Reception with investors during and/or following the event for 1-2 hours of direct networking with potential check writers.
• Presentations are in a private meeting room, maintaining compliance with SEC regulations on private offerings.
• Optional exhibit table to show your product, demo or other collateral.
•  Complimentary passes for 3 company attendees.
• 1 page Company profile in investor event guide.
• Invitation to non-attendees and entire 3000+ member community to participate in post event meeting follow up or teleconference (positioned as an Investor Briefing/Update).
• Option to provide company updates (2 minute) at future events at no additional charge, limit 1 attendee, as long as still engaged in full IR program.
• Receive compiled feedback from investors attending event regarding effectiveness of presentation and desired ways to be followed up with. 
• Schedule call to review written and verbal feedback.
• Opportunity during event to formally address any obstacles and uncertainty investors may have about opportunity before leaving the event and that group of investors.
• Opportunity to have us email updates to 3000+ investor database about your company's progress and reaching key milestones to impact investors' confidence in your business succeeding and thus make them more likely to write the check.
• Opportunity for us to invite our investors to online briefings or sessions you schedule, you provide the date, location, method (online or face to face). Two webinar/meetings per month during the engagement.
• Participation in internet radio show, to promote business and opportunity (not a solicitation). You are provided the mp3 from the recording and it placed on the LAUNCHfn website with your profile and the interview is placed on 2 podcast sites and available through itunes.
• Save you time and money in reaching more investors and getting them to move through the investment process.
• Due Diligence Check list provided so you are prepared for investor scrutiny.

Intended for companies raising $500K to $3M as a first outside round, are inexperienced at raising capital or have not had great results through their own efforts; and are busy building their business so lack the time to raise capital without impacting the health of their business; or have tapped out of their own network and need access to many more investors to achieve the results they want.  Anticipated total cost $40,000 to $75,000 if LAUNCHfn remains engaged through the full term of the capital raise, billed on a time and materials basis.   Upfront cost varies according to the experience of the client and the amount of preparation work LAUNCHfn must complete before they are ready to present to angel groups.   Typically $2500 to $4000 in month one, with ongoing cost of $1500 to $2500 a month, with the remaining estimated fee to be deferred.

Limited Service Event Package

• Provision of 1 page investor summary template to complete if you don't already have one.
• Investor Profile posted on LAUNCHfn's web site as long as your account remains in good standing. 
• Participation in NBAI Investor Meeting to influence accredited investors, with a 10 minute presentation followed by 5 minute of Q&A.
• Email invite to investor community that exposes your opportunity to 3000+ member investment database with a custom "WIC" Why an Investor Cares!
• Reception with investors during and/or following the event for 1-2 hours of direct networking with potential check writers.
• Presentations are in a private meeting room, maintaining compliance with SEC regulations on private offerings.
• Optional exhibit table to show your product, demo or other collateral.
• Complimentary passes for 2 company attendees.
• 1 page company profile in investor event guide.
• Option to provide company updates (2 minute pitch) at future events for nominal additional fee ($250).
• 8-10 minute Presentation Slot.
• 5 minute Questions & Answers following presentation.
• Receive compiled feedback from investors attending event regarding effectiveness of presentation and desired ways to be followed up with.  Investors meet privately and discuss any obstacles and uncertainty they may have about your opportunity before leaving the event.
• Opportunity for us to invite our investors to online briefings or sessions you schedule, you provide the date, location, method (online or face to face).
• Save you time and money in reaching more investors and getting them to move through the investment process.
• At least two webinars/meetings updates each month that the engagement continues.

Intended for companies raising $1M to $3M, have had raised at least $500,000 in early stage capital from other angel groups but have tapped out of their own network and need access to many more investors to achieve their results and are busy building their business so lack the time to raise capital without impacting the health of their business, AND recognize the value of having access to LAUNCHfnÕs funding network and to have LAUNCHfn as an extension of their team to help in the follow up with small business investors.   Estimated cost would be $40,000 to $75,000 if LAUNCHfn remains engaged through the full term of the capital raise, billed on a time and materials basis.   For this level of service the upfront fee is typically $1750 to $2500 in month one, $1000 each month following, with the remaining estimated fee to be deferred.

Bare Bones Event Only Package

• Participation in NBAI Investor Meeting to influence accredited investors, with 10 minute presentation followed by 5 minute Q&A.
• Email invite to investor community that exposes your opportunity to 3000+ member investment database with mention of your company, description and industry as a participant.
• Reception with early stage capital investors during and/or following the event for 1-2 hours of direct networking with potential check writers.
• Presentations are in a private meeting room, maintaining compliance with SEC regulations on private offerings.
• Optional exhibit table to show your product, demo or other collateral. Additional tickets for company attendees made available at $50 per person, company investors attend for free.
• 1 page company profile in investor event guide.
• Option to provide company updates (2 minute pitch) at future events for additional fee $500.
• 8-10 minute Presentation Slot.
• 5 minute Questions & Answers following presentation.
• Receive compiled feedback from capital investors attending event regarding effectiveness of presentation and desired ways to be followed up with.
• Opportunity during event to formally address any obstacles and uncertainty investors may have about opportunity before leaving the event and that group of investors.
• Participation in the post event radio show to promote your company and scheduled follow up session.
• Save you time and money in reaching more small business investors and getting them to move through the investment process.

Intended for companies finishing a round seeking $500K to $2M, are experienced in presenting to companies and have had success in raising venture capital and early stage capital from other angel groups, but have tapped out of their own network and need access to many more investors to achieve their results, BUT do not want ongoing exposure to investors or the LAUNCHfn angel investor network or assistance with follow up with the capital investors attending the event. Investment in capital outreach program: a flat fee for the preparation and coordination of the event of $1000-$2000 (formal application required ($199).

NBAI Applicant and Special Program for Advanced Start-ups:

• Participation in NBAI Investor Meeting to influence accredited investors with an abbreviated 5 minute presentation, 1 minute Q&A. Cost to entrepreneur to off set event expenses and due diligence coordination.
• Email invite to investor community that exposes your opportunity to 3000+ member investment database with mention of your company, description and industry as a participant.
• Reception with early stage capital investors during and/or following the event for 1-2 hours of direct networking with potential check writers.
• Presentations are in a private meeting room, maintaining compliance with SEC regulations on private offerings.
• Optional exhibit table to show your product, demo or other collateral. Additional company attendees at $50 per person, company investors can attend for free.
• 1 page company profile in investor event guide.
• Discount to return for full presentation and engagement in LAUNCHfn IR Program in the future.
• Practice Session immediately prior to the event.
• Interaction with investors via AngelSoft application platform.
• Receive compiled feedback from capital investors attending event regarding effectiveness of presentation and desired ways to be followed up with.
• Opportunity during event to formally address any obstacles and uncertainty investors may have about opportunity before leaving the event and that group of investors.
• Designed to give access to a new group of investors on limited budget.

Intended for companies that are beyond start-up, but are still in their very early stage of raising capital and have limited funds but very compelling business models and disruptive technology or solutions. They either are experienced in presenting to angel groups or have completed a professional development program and do not want any coaching and preparation services, ongoing access to capital or follow up assistance from LAUNCHfn's experts. The company submits their application through the NBAI website (www.nbai.net) using angel soft, or directs their angel soft profile to NBAI. If approved, they pay $500 to offset a portion of the event expense and initial due diligence follow up session, with no other fees charged.

Company Under Development Table at Event

There are three reasons companies participate at this level. 

1. Companies that are not yet ready to present to the angel group investor community and are working with LAUNCHfn to develop their business plan, strategy, and investor presentation.  They want to start meeting with small business investors to find an Exec with Check and have the opportunity to participate in our Private Equity Investor Forum for education and networking purposes.
2. Companies that can't afford to participate as a presenter but still want access to the small business investor community to network and talk about their opportunity
3. Companies need capital strategy consultation and feedback on their materials from an "investor's perspective".

Company gets to mix with 20+ investors and deliver their elevator pitch at the start of the event (2 min). Table is provided to demonstrate their product/service and display company information such as an executive summary. Our one page investor profile template is provided. The cost is bundled with the business plan review for $697.

Investor Briefing

Entrepreneur has an expert team to help them plan and execute on their own capital investor briefing where they can take a full hour to explain their early stage capital investment opportunity, demo their product, and answer questions from the investors.   Typically held over breakfast or lunch, but can be done as a mid day or mid afternoon time slot. Target is for 5-10 investors to attend each session.  This can be planned and held in any city.

• Invitation to Launch Funding Network Investor community of 3000+ investors.
• Cultivation and development of Client's list to invite.
• Personal call to investors in that city to attend.
• Template for one page investor profile to be sent by email to investors.
• Reception with investors during and/or following the event.
• Presentations are in a private meeting room or location of the client's choice (lawyer's office, their offices).
• Company coaching and practice presentation session.
• Option to participate in future PE investor forum for 15% discount when packaged together.
• Cost is a fixed fee of $2500 plus cost of venue, travel and refreshments.

Who purchases this program?  Entrepreneurs who do not want to present at a group event, are raising a friends and family round, or want to have a compliment to their participation in the NBAI Investor Meeting.

Full Service Investor Relations Program, with Broker Dealer

LAUNCHfn is not a registered broker dealer and therefore cannot sell a client's company equity. LAUNCHfn provides the access to the capital for a company to sell their own securities. When there is need for a large capital raise, it is best to engage a broker dealer to actively engage investors to sell the company's securities. LAUNCHfn has relationships with several broker dealers that can be engaged to formally help with a client's capital raise. LAUNCHfn becomes an extension of the entrepreneur's team to manage the early stage capital raise process, working through a licensed broker dealer for the sell of client's securities.   Please note, the application process is necessary but does not automatically qualify client for this program.   Company must meet with broker dealer to meet their scrutiny and be approved for the full service program.

This program is designed to be proactive in the outreach to investor community through highly effective internet and new media marketing strategies to reach existing investors in a more compelling way in the LFN database and to reach out to potential angel investors that have an interest in the niche or industry the company is trying to serve.   It accomplishes the key elements needed to conquer the challenges revealed in the Kugarand Theory of Private Equity.

Includes the following executed over a multi-monthly period, cost to be determined by the broker but client should expect to pay a minimum of $5000 a month and 10% on the backend. LAUNCHfn is paid by the Broker Dealer. Also, if a company has already engaged a Broker Dealer, LAUNCHfn can collaborate with that Broker Dealer to provide access to our angel investor events and our full database of investors for a fee.

• Two page website with public and private page to be used as part of a full investor relations program or separate activity. Outreach is made by both the entrepreneur and the LAUNCHfn team to direct investors to the Online Investment Center so that the company can securely hold their due diligence information and provide access to only authorized potential investors, while still providing compelling public information:

• Public Page:

o   Compliments key messages from emails, and press releases.

o   Captures investor's contact information for specific follow up and verification of accredited status.

o   Offering of attractive free piece of information relevant to the client's business.

o   Tested Headline for maximum appeal.

o   Provides password access to second page.

• Private Page for due diligence:

o   Online web platform includes a self contained place to view your 2 Minute Video presentation and secure investor information library.

o   Two Minute "Infomercial" presents your concise and compelling opportunity to investors. (provided by client).

o   Infomercial Production Guide to take you through the whole process.

o   Sample Script for your 2 Minute executive video presentation - so you have an idea of how to plan what you'll say.

o   Presentation Format Tips to help you with formatting and delivery of your video message.

o   Engagement with tools or provider to create your video.

o   Due diligence documents for investor consideration and ease of decision making process.

Email Campaign to investment community

• Email marketing of virtual investor web page or investor profile to 3000+ investor community.
  
• Two professional emails sent every 25 days.
• Promotion and announcement of clients' participation in investor relations campaign, either directed to event or web video (over 3000 member of national investor community).
• Capture feedback from investors responding to communications, presentations, and information provided and reported regularly as part of the status check, including link tracking.
• Structured follow up with investors visiting the virtual investor web page.
  
• Ongoing updates to investors who have expressed an interest or opt-in until they invest or decide they will not invest.
• SEC Compliant done as invite or news release.
• Hosting of the web page for duration of contract.

New Media Marketing through article or Press Releases                     

• Electronic press releases showcasing the company and creating market interest  from targeted affinity group of investors, picked up by news wires based on key words and subject matter.
• Article on relevant topic that the company directly addresses.
• Press release or article submitted every 30 days, consistent with email blast, added to the public page of the investor website.
  

Investor Outreach
                 

• Personal outreach to investors who have expressed an interest in company or that type of company to make sure they are aware of the opportunity.
• Follow up with calls to investors to ensure they have received progress reports.
• Arrange one on one meetings or tele calls for company to pitch investors and provide follow up information.
• Engage the broker dealer to sell the company to the investor.
• Investor Briefings will be scheduled as appropriate, tied to client's business schedule and travels to other markets.
• Support at major conferences such as IBI/CEOSpace and NY investor conferences.

Syndication with other angel groups and boutique venture capital firms

• Other investor groups will be contacted that have expressed interest in your type of company for syndication.
• Other investor events will be identified and company will be prepared and submitted for approval for participation.

Use as part of the investment in the Full Investor Relations Program:   Price may vary based on the amount of capital to be raised and the assessment of the broker dealer.   Price range may be $10,000 to $20,000 over a 4-6 month period of time, plus success fee and warrants (TBD).  Additional fees may apply for other events or briefings facilitation

Other Services

• Development of Private Placement Memorandum or option to buy tools to "do it yourself".
• Board of Advisors development  .
• Executive Management Development, Retained Search.
• Participation and coordination of radio interview nationally syndicated broadcast on equity strategies and entrepreneurs .
• Participation and coordination of TV program.
• Coordination and assistance in preparing for and shooting the 2 minute Investor video (billed separately).
• Identification and coordination of participation in selected angel group and small business investor events (billed separately)  services fee plus cost of event and travel.
• Creation of Investor Presentation.
• Enhancement of existing Presentation.
• Development of an investor ready business plan, extracted from existing operating business plan.
• Writing of investor ready business plan from scratch.
• Enhancing existing business plan or executive summary.
• Writing full operating plan for business with financials.
• Business Development Services:  Revenue Optimization; SEO; New Media and Social Media penetration.
  

The descriptions offered here are intended to be a guide to the options that are available to Clients.  As we talk through their current capital needs, we will tailor the above program to meet both their funding needs and budget.

Get Started Now with your initial consultation to learn what capital is right for you and how LAUNCHfn can best serve you with our Access to Capital System:
https://kugarand.infusionsoft.com/saleform/nilhnat) and pay the $27 fee (valued at over $85).